In the world of user-generated content, the number of views you get for your YouTube videos is an indicator of its popularity. If a user sees that thousands of other people have watched the video, they may be encouraged to also watch the video, since it may be perceived as more "popular." If you're using YouTube to promote products or services on your business, that count can affect the number of people purchasing your goods and services – thus, a low view count can affect your bottom line. However, YouTube's process for calculating view counts can sometimes be delayed, resulting in an inaccurate view count. When this happens, you can take some steps to update the count to a more accurate number, but the key may be to be patient.
About the Author
Nicole Vulcan has been a journalist since 1997, covering parenting and fitness for The Oregonian, careers for CareerAddict, and travel, gardening and fitness for Black Hills Woman and other publications. Vulcan holds a Bachelor of Arts in English and journalism from the University of Minnesota. She's also a lifelong athlete and is pursuing certification as a personal trainer.
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Refresh the YouTube page. In some cases, clicking the "Refresh" button – which looks like a circled arrow in many browsers – will update the number of views the video has gotten since you first loaded the page.
Encourage customers, co-workers, associates and family members to watch the video. Send out an email blast with the link, or provide a link to the video on your Facebook, Twitter and other social media platforms, to encourage others to watch it. According to YouTube, view counts are not counted when the video is viewed as an embedded video, such as from a Web page; the viewer must watch the video from the YouTube video player in order to be counted. Thus, if you currently have a video embedded on your business' website, it may be better to provide a link to the video within the YouTube player instead.
Practice a little patience. According to YouTube, video counts are often frozen when they reach 300, in order for Google/YouTube's spam bots to verify that the view counts have not been "gamed" to create an artificial view count. This verification process may take several hours or several days – but should update when YouTube has verified the actual count.
Contact YouTube if you continue to have what you think is an inaccurate view count after a few days. Visit the "Current Site Issues" Web page (full link in Resources), click "Other Issues" and then click "The viewcount on my video is frozen around 300 views. What's going on?" From there, click "Report this issue." This action will provide a form through which you can explain your issue. You may have to wait several hours or days for a response – during which time your view count may be verified and subsequently updated.
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